The main goal of the Moon Academy programme is to exchange knowledge and provide a new impetus and approach for development and innovation by professionals in culture and art. The Moon Life Academy is focusing on professionals and master students at academies and universities. Every year the Academy focuses on new themes. International scientists in the field of space technology and related disciplines, architects, designers and publishers contribute to the programme.

Moon Academy n.01, that has taken place in association with the European Space Agency (ESA) from April to August 2010 in Amsterdam. Moon Academy is open for young professionals and students of various disciplines from fashion design, art, industrial design, architecture and sonology, and was hosted by ESA, Noordwijk, and SMART Project Space, Amsterdam. The Moon Academy functions as a platform for ideas exchange and participants are asked for product/prototype proposals that can be implemented in the next phase of the project (Moon Life Product Development). Alicia Framis presented the project and concept to all the interested students in the different institutions – KABK, HKU, Sandberg Instituut, ArtEZ, Instituut voor Sonologie, Academie van Bouwkunst, Luchtvaart- en Ruimtevaarttechniek TU Delft, VU Amsterdam and the Design Academy Eindhoven.

A selection of students with interesting proposals has been invited to participate in an extensive workshop held by an international, interdisciplinary group with lunar expertise. The workshop are developed in close collaboration with ESA and they also co-host the workshops. The lectures were given by various experts: Susmita Mohanty, Barbara Imhof, Andreas Vogler, Irene Lia Schlacht, Abigail Calzada, Rob La Frenais, David Raitt, Pierre Alexis Joumel and Bernard Foing.

Renowned artists, designers and architects guided the participants during the workshops in their development of concepts for Moon Life. Crossover collaboration was much encouraged and mediation took place between participants and ESA, where ideas could be developed and brought to a higher level.